The Journal

Birthday Party Catering
Birthday Party Catering Ideas for Adults in Dubai
Anyone who has thrown a birthday for a grown adult knows the truth. There are no party games to hide behind. No cake-and-run. The food is the event. So if you are planning an adult birthday in Dubai and treating the menu as an afterthought, you have it backwards. Good birthday party catering is not…

Events
How to Plan a Last Minute Event in Dubai Without Compromising on Food
Dubai moves fast. Deals close on Tuesday for a Thursday dinner. A product launch gets greenlit with ten days on the clock. A client flies in and suddenly you need something that looks effortless, tastes exceptional, and lands without a single visible sweat bead. Last minute events in Dubai are not the exception. They are…

Events
How the Weather in Dubai Should Change How You Plan Your Event Menu
Anyone who has lived in Dubai long enough knows the city operates on two modes. There is the season when the entire city moves outdoors, rooftop bars fill up, and every weekend has an event attached to it. And then there is the stretch from June through September when stepping outside at midday feels like…

Events
What Types of Menus and Drink Packages Are Best for Events?
There is no single answer to what types of menus and drinks packages are best for events, and anyone who tells you otherwise is oversimplifying. The best menu for a wedding is not the best menu for a product launch. The right drinks package for a yacht party is not the right one for a…

Events
Food or Drinks: What Do Guests Notice First at Events?
Walk into any event and something hits you before you've said hello to anyone or found your seat. It's not the food, the food isn't even out yet. What hits you is the energy, the look of the room, and almost immediately after that, whether someone is handing you a drink. The Arrival Drink Sets…

Private Catering
How The Art of Hosting Are Bringing the Spirit of Christmas to Life in Dubai
The catering industry has evolved. It's not just about filling plates anymore. It's about creating experiences that engage every sense and leave lasting impressions.

Private Catering
The Art of the Countdown: Curating Unforgettable New Year’s Eve Moments in Dubai
The catering industry has evolved. It's not just about filling plates anymore. It's about creating experiences that engage every sense and leave lasting impressions.

Private Catering
Food Was the Beginning. Experience Is the Future. This Is the Art of Hosting
The catering industry has evolved. It's not just about filling plates anymore. It's about creating experiences that engage every sense and leave lasting impressions.

Private Catering
Isola Design Food Experiences: Where Design and Dining Meet in Dubai
The catering industry has evolved. It's not just about filling plates anymore. It's about creating experiences that engage every sense and leave lasting impressions.

Private Catering
16/360 Lounge at the Abu Dhabi Grand Prix: Delivering Premium Beverage Hospitality with The Art of Hosting
The catering industry has evolved. It's not just about filling plates anymore. It's about creating experiences that engage every sense and leave lasting impressions.