The Miss Dior Café & Essence Pop-up
A one-day, all-pink café for Dior Beauty at Alserkal Avenue’s Warehouse 46, serving specialty coffee and custom desserts inside the world of Miss Dior Essence.
The Miss Dior Café and Essence pop-up at Alserkal Avenue’s Warehouse 46 was an exclusive, one-day-only public event held on Saturday 18 October 2025, from 1pm to 9pm.
Conceptualised and executed by event styling and design agency The Purple Chair for Dior Beauty, the space brought the all-pink, floral and pastel aesthetic of the Miss Dior Essence campaign to life. Guests collected stamps in a custom passport as they explored the Miss Dior Library, a make-up touch-up lounge and fragrance displays, alongside a Miss Dior Florist with fresh pink roses, a love bracelet bead station and personalised gifts with purchase.
Our Role
The Art of Hosting was responsible for the development and execution of the café experience.
The Miss Dior Café was an all-pink, Dior-coded coffee station serving specialty drinks (Spanish lattes, matcha lattes, cappuccinos and café lattes) alongside custom desserts such as macarons.
The Miss Dior Café
Specialty Coffee
Custom Desserts
The all-pink, floral world of Miss Dior Essence, brought to life one cup at a time.
The Film
The Gallery
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